Most charity websites have hidden technical problems that prevent Google from ranking them. The site looks fine to you. It loads, the pages are there, the content is good. But Google sees something different. We find what it sees, explain it in plain English, and tell you exactly what to fix.
Free 30-minute call. We look at your site before we talk so you receive something useful in the first conversation.
The Problem
44% of all visits to nonprofit websites come from organic search. That means nearly half of everyone who finds your charity online arrives through Google. Not social media. Not direct. Google.
If your website has technical SEO problems, Google either ranks it poorly or does not rank it at all. The content can be excellent. The design can be professional. If the underlying structure is wrong, Google struggles to understand what your site is about and who it is for.
Most charity teams have no way of knowing this is happening. The site loads. The pages are there. Nothing looks broken from the inside. The problems are invisible to the people running the organisation and invisible to the donors who never find it.
Google continues to underrank your pages. Donors, volunteers, and funding bodies who searched for exactly what you offer found someone else. The issues compound as your competitors optimise and you stay still.
These are the first thing Google reads to understand your pages. Missing or duplicated titles tell Google your pages are not meaningfully different from each other. The cost: lower rankings for every affected page, across your entire site.
88.5% of people abandon a website because it loads too slowly. Google also uses page speed as a ranking factor. A charity website loading in 9 seconds on mobile is being penalised in both search rankings and visitor retention. The cost: the donor who would have contacted you left before the page finished loading.
Structured data tells Google specifically what your organisation is, where it operates, and what it does. Without it, Google guesses. The cost: you miss eligibility for rich results and your pages rank for less specific, less valuable searches.
Your service descriptions may use internal language that no donor ever types into Google. The cost: your pages exist but are invisible for the searches that would actually bring you supporters, funding enquiries, and volunteers.
What We Check
We look at the six areas that most commonly hold charity websites back in Google. Each one is checked, scored, and ranked by the impact fixing it would have.
The foundation Google reads before anything else. If this is wrong, everything else matters less.
Whether each page is set up to tell Google clearly what it is about and who it is for.
Whether your content matches what donors, volunteers, and funders actually type into Google.
The signals that tell Google your organisation is a real, located, operating entity in your area.
Whether other websites link to yours, which tells Google you are trustworthy and credible.
Where you rank compared to similar organisations and what they are doing that you are not.
What You Receive
Most SEO audits produce a 40-page technical report that sits unread on someone's desktop. We do not do that.
Everything is written in plain English, prioritised by impact, and structured around what your team can realistically fix. We separate quick wins from longer-term improvements so you know where to start.
If implementation is beyond your team's capacity, we can manage the fixes ourselves. That is a separate conversation. The audit stands alone and is useful regardless of what you decide to do next.
A one-page overview of your site's current search performance, the most critical issues, and the realistic opportunity if they are fixed. Written for a CEO or board member, not a developer.
Every issue found, ranked by the impact fixing it would have on your search visibility. High, medium, and low priority. Estimated fix time for each item so you can plan your team's effort realistically.
The five to ten fixes your team can implement within a week that will have the most immediate impact. No developer required for most of them.
Where you rank compared to the top three organisations competing for the same searches. What they are doing that you are not, and where your fastest path to closing the gap lies.
A 20-minute screen-recorded walkthrough of the audit findings, explained in plain English. Your team can watch it at their own pace and pause on anything they need to revisit.
How It Works
We look at your site before we talk. That means the free audit call is already useful before you spend a dollar.
Before your free 30-minute audit call, we review your website, run it through our audit tools, and identify the most significant issues. You receive something useful in the first conversation, not a sales pitch.
A 30-minute video call walking through what we found. We show you the issues on screen, explain what they mean in plain English, and discuss the realistic opportunity for your specific site and audience.
If you proceed after the call, we run the full six-area audit and produce the written report with prioritised issue list, quick wins section, competitor snapshot, and Loom walkthrough. Delivered within five business days.
The report stands alone. Your team implements the fixes, your web developer does, or we manage implementation for you. That is a separate conversation with a separate scope. The audit gives you everything you need to make that decision confidently.
We do the audit work. You receive the report, watch the Loom, and decide what to do next. No ongoing commitment required.
Investment
The initial audit call is free. We look at your site before we talk so that call is immediately useful.
If you proceed to the full audit after the call, pricing depends on the size of your site and whether you want implementation included. What we can say clearly:
Full audit pricing confirmed on the call. No obligation.
We have not yet audited a charity website and found fewer than five meaningful improvements. If we do, the audit is free. That is not a risk for us. It is a commitment that the work will be genuinely useful to you.
The preliminary review we run before the audit call gives us a strong indication of what the full audit will find. If the site is already in excellent shape, we will tell you on the call before you spend anything.
Book My Free AuditCommon Questions
Book a free 30-minute call. We review your site before we talk so the conversation is immediately useful. No obligation to proceed to the full audit.
If we find fewer than five actionable improvements, the audit is free.