Every month without the grant is $10,000 in free advertising your charity did not get. Google gives eligible Australian charities $10,000 USD per month to spend on Google Search Ads. We handle the application, compliance, campaign management, and reporting, and we start the clock moving within a week of your audit.
Free 30-minute call. We confirm eligibility and show you exactly what the grant could generate.
The Problem
The Google Ad Grant has existed since 2003. It gives registered charities $10,000 USD per month in free Google Search advertising. That is money Google hands you to tell the world about your mission.
Most Australian charities are not using it at all. Many who have an account set it up once and left it running unmanaged. A poorly run or suspended account generates nothing, and getting it reactivated is harder than starting fresh.
An unclaimed or unmanaged grant is the equivalent of turning down a $180,000 annual marketing budget. Every month it sits idle is a month of donor reach, volunteer recruitment, and funding enquiries your charity never had.
Google made the Ad Grant deliberately complex to manage. The compliance requirements change. The budget rules are counterintuitive. That is not an accident. It is a filter. The charities that benefit most are the ones with specialist support. That is what we provide.
The Google for Nonprofits application requires specific steps most charity teams never get around to completing.
Without active management, the $10,000 monthly budget goes unspent. Google does not roll unused budget over to the next month.
Google suspends accounts that breach compliance rules. Most charity teams have no idea until they check the account.
Without GA4 conversion tracking, there is no way to connect ad activity to donor enquiries, volunteer sign-ups, or funding contacts made.
How the Grant Works
Through Google for Nonprofits, registered charities receive $10,000 USD per month to spend on Google Search Ads. These are the ads that appear at the top of Google when someone searches for a cause like yours.
The grant is not a one-off credit. It renews every month. Use it well and you have a permanent, compounding channel for reaching donors, recruiting volunteers, and generating funding enquiries. At no cost to your organisation.
The grant has compliance requirements that change. Miss them and Google suspends the account. We manage compliance every month so that never happens to you.
Eligibility
Most registered Australian charities with DGR status are eligible. A few categories are excluded by Google.
The Process
We handle everything. Your involvement is one onboarding call.
We review your Google presence, confirm eligibility, check whether an account already exists, and identify what campaigns will generate the most impact for your mission. You get a clear picture before committing to anything.
No grant account? We manage the Google for Nonprofits application end to end. Existing account underperforming or suspended? We diagnose it, fix the compliance issues, and rebuild campaigns where needed.
Campaigns built around your goals: donor acquisition, volunteer recruitment, funding enquiries, service awareness. Keywords selected based on what your audience actually searches. GA4 conversion tracking configured so every dollar is accountable.
Active optimisation each month. Compliance maintained. Budget maximised. A 10-minute Loom report delivered monthly. Quarterly video call to review results and adjust direction. That is your entire time commitment after onboarding.
After that, you review a 10-minute Loom video each month and join a 30-minute quarterly call. Everything else is handled.
Monthly Reporting
Every month, we send a 10-minute Loom video walking through exactly what the grant produced. No spreadsheets to decode. No jargon to translate.
Everything is reported in mission terms. Donor enquiries generated. Volunteer registrations. Funding form completions. People who found your organisation through Google and took action.
We also report what the grant would have cost as paid advertising. For most clients that number sits between $8,000 and $10,000 per month. That figure matters for board reporting and grant acquittals.
Investment
We keep specific pricing for the audit call, because the right scope depends on your organisation's situation. What we can say clearly:
Pricing confirmed on the call. No obligation.
Here is what we commit to before you sign anything: your account will be active, compliant, and spending at least 75% of the available monthly budget within 90 days of go-live. If it is not, we work for free until it is.
Beyond that, we agree a mission-outcome target in writing once we have audited your account and audience. Donor enquiries, volunteer registrations, funding contacts made. A real number, in the agreement, that we are accountable to.
Book My Free AuditCommon Questions
Book a free 30-minute audit. We confirm eligibility, review your current presence, and tell you exactly what the grant could generate for your mission.
No lock-in contracts. No obligation. Results agreed in writing before we start.