For Australian Charities and NFPs

When someone searches for your cause, they should find you.

Google gives eligible Australian charities around $168,000 a year in free search advertising. Most of it produces nothing. The Charity Visibility Engine turns it into enquiries, bookings and calls you can count, in 120 days.

Request your free Visibility Review Take the 60-second eligibility check

Free. Written finding in two business days. No obligation.

See how the Charity Visibility Engine works

The Problem

Your charity does vital work. The people looking for it cannot find you.

You have a board asking for growth. A team stretched thin. A waitlist of people who need your services. And a Google presence nobody has touched in years.

When someone searches for a cause like yours, they find someone else. The enquiry, the volunteer, the referral, all of it goes to whoever showed up instead. That is fixable, and it should not be costing you the people you were built to help.

You qualify for the Grant and it is producing nothing. Around $168,000 a year in free reach, going to zero every month.
You have the Grant, and it is running on generic campaigns. Having it live is not the same as having it working.
People searching for what you do cannot find you. Word of mouth ends at a Google search. If what they find looks abandoned, the referral is lost.
Nothing is counted. With no tracking in place, nobody can say what Google produced last month in enquiries, bookings or calls.

What I Do

One system, built around what you need people to do.

The Charity Visibility Engine rebuilds your Google Ad Grant, installs conversion tracking before any spend, and optimises your Google Business Profile. A review request system runs alongside it.

Everything is measured against a baseline recorded before I change a single setting.

Spending with intent

A Grant account spending on searches that lead somewhere

Counted in writing

Every action that matters to you counted, in writing, against a baseline

Board-ready reporting

A written report every 30 days your board can read without translation

See how it works

Chartered Accountant, nearly 20 years

NDIS lived experience

ACNC charity clients throughout that career

About Matthew

A specialist who speaks your language.

I have sat in board meetings where someone asks what the marketing produced and nobody in the room can answer. I have also navigated the NDIS as a family member. I know what it looks like when an organisation doing good work is hard to find.

I spent nearly 20 years as a Chartered Accountant, much of it alongside ACNC registered charities. ACNC registrations, DGR applications, annual reporting, board meetings. That is why I record a baseline before I change anything, and why every report is written to go in front of a board without translation.

More About Matthew

The Process

From invisible to found in three steps

One onboarding call from you. Everything else is handled.

Get your free Visibility Review.

I check your Grant, your Google Business Profile, and how you rank for the searches that matter to your cause. Written finding in two business days.

We agree what counts, before I change anything.

The actions that matter to you, how each one is counted, and where you are starting from. All in writing.

I build it and report every 30 days.

Live in 30 days, then 90 days of optimisation, with a written report and a 30 minute meeting each month.

If you do not think it is worth the fee, ask for the monthly fees back.

At day 90 you decide. If you do not believe the work can produce a return at least equal to the monthly fee, ask and I refund every monthly fee you have paid. No justification required and no retention conversation. The setup fee sits outside that refund.

If you would rather keep going, take a further 90 days of optimisation at no monthly cost instead.

Four more guarantees cover the things inside my control. Live in 30 days. Compliance held throughout. An honest read on search volume before you sign. A written report every 30 days.

See all five guarantees

Eligibility

Who this is for

I focus on registered Australian charities and NFPs that are eligible for the Google Ad Grant and are not yet using it or not using it effectively. Here is who this is for and who it is not for.

This is for you if...

Registered with the ACNC and eligible for the Google Ad Grant. DGR status helps, it is not required
Annual revenue between $3 million and $40 million
You need people to find you: enquirers, participants, students, volunteers, referrers, partners
Your board wants to see what the marketing produced, not what it cost
You want the work done, not another advice document

This is not for...

Schools, universities, hospitals and government bodies, none of which are Grant eligible
For-profit businesses
Organisations already running a well structured, well tracked Grant account
Anyone who cannot give access and approvals inside the agreed timeframes

Find out what Google could be doing for your mission.

Request your free Visibility Review. I check your Grant, your Google Business Profile, and how you rank for the searches that matter to your cause. Written finding in two business days.

Request your free Visibility Review Take the 60-second eligibility check

120 day minimum term. Full refund of monthly fees at day 90 if you ask. What counts is agreed in writing first.