For Australian Charities and NFPs

More donors.
More volunteers.
More people finding your mission.

Google gives eligible Australian charities up to $168,000 AUD per year in free advertising. Most are not using it, or not using it in a way that brings in donors, volunteers, or partners. The Charity Visibility Engine fixes that in 90 days.

Take the 60-second eligibility check See the Full Offer

Free. Instant result. Personal follow-up from Matthew within 2 business days.

Already know your eligibility? Request a Visibility Review

Google Ads Grant Value

$14,000

AUD / month

in free Google Search advertising, every month

Annual value (AUD, approx.) ~$168,000

$0 media cost Grant funded

Charities missing the grant Most of them

Measurable actions tracked Included

90-day guarantee If I do not hit the agreed action target within 90 days, you do not pay month four.

The Problem

Your charity does vital work. Google has no idea it exists.

You have a board pushing for growth. A team stretched thin. A waitlist of people who need your services. And a Google presence that looks like it was set up in 2019 and never touched again.

When a donor searches for a cause like yours, they do not find you. They find someone else. That is not a marketing problem. It is a visibility problem. And it is fixable.

You qualify for the Google Ads Grant but are not using it. Most eligible charities are not. That is up to $168,000 AUD per year in free reach going to zero every month.
Already have the Grant? Having it live is not the same as having it working. Most accounts run one or two generic campaigns with no donor, volunteer, or partner intent and no tracking.
Donors, volunteers, and corporate partners searching for your cause cannot find you. Word of mouth ends at a Google search. If what they find does not build trust, the referral is lost.
Without tracking what Google is producing, there is no way to connect your Google presence to actual donor enquiries, volunteer signups, or partner contacts.

What I Do

One System. Not Four Services.

The Charity Visibility Engine combines Google Ads Grant setup or rebuild, agreed action tracking, Google Business Profile optimisation, and review reactivation into one done-for-you system built around your mission outcomes.

Everything is included. Nothing is optional. See how the four components work together and what they produce in 90 days.

See the Full Offer

Eligibility

Who this is for

I focus on registered Australian charities and NFPs that are eligible for the Google Ads Grant and are not yet using it or not using it effectively. Here is who this is for and who it is not for.

This is for you if you are a...

Registered charity with ACNC registration and DGR status
Community health, aged care, or disability services NFP
Social enterprise, welfare, or employment services organisation
Mental health, family services, or housing support organisation
Any mission-driven NFP wanting more donors, volunteers, or funding enquiries from Google

This is not for you if you are a...

Government agency or statutory body
School or university
Hospital or large healthcare institution
For-profit business of any kind
Organisation already running a well-structured, high-performing Grant account

The Process

From invisible to found in four steps

One onboarding call from you. Everything else is handled.

Charity Visibility Review

I check your Google Ads Grant presence, your Google Business Profile, your reviews, and how you rank for the searches that matter to your cause. You receive a written finding within 2 business days. Free. No obligation.

Agreed Action Target

If the audit supports an engagement, I document the minimum agreed action target in writing before any spend begins. This is the number the 90-day guarantee is measured against.

I Do the Work

One onboarding call. Access provided once. Stakeholder list supplied once. Everything else handled.

Monthly Action Report

Plain-English reporting every month. Grant performance, agreed actions tracked, Google Business Profile results, review growth, and next priorities.

We agree a target in writing. If we miss it, we keep working at no extra cost.

At the start of every engagement, we set a minimum result and put it in writing. If we do not hit it within six months, we continue managing the account until we do.

We do not commit to specific numbers before the audit, because that would be guessing. Once we have seen your account, your website, and your audience, we name the number and hold ourselves to it.

Eligibility Check

Chartered Accountant, 20 years

NDIS lived experience

20 years working with not-for-profits

About Matthew

Not a marketing agency. A specialist who speaks your language.

I spent nearly 20 years as a Chartered Accountant before moving into digital marketing. That changes how I think about your results. I talk about donors reached and funding enquiries generated, not impressions and click-through rates.

I work exclusively with charities and mission-driven organisations because I have seen firsthand how much vital work goes unnoticed online. If people cannot find you on Google, your impact is smaller than it should be. That is a solvable problem, and it is the only problem I work on.

During my accounting career I worked with many ACNC registered charities across a range of sectors. From ACNC registrations and DGR applications through to annual reporting and board meeting facilitation. That means I understand how charities are governed, how they report, and what actually matters to their boards and funders.

I also have personal experience navigating the NDIS as a family member. When I work with disability and community services organisations, that is not professional knowledge borrowed from a textbook. It is lived experience.

More About Matthew

Find out what Google could be doing for your mission.

Request a free written review. I check your Google Ads Grant presence, your Google Business Profile, your reviews, and how you rank for searches relevant to your cause. Delivered within 2 business days.