Most charities have almost no reviews. The ones they do have are months or years old. To a donor weighing up where to give their time or money, silence looks exactly like a reason not to trust you.
Free 30-minute call. We audit your current review profile and show you exactly where you stand.
Thank you so much, Sarah. It means everything to hear this. We're so glad we could support your family.
The Problem
When someone finds your charity on Google and sees four reviews, two of which are two years old, they do not think "this is a small organisation doing quiet good work." They think "nobody is talking about this." They keep scrolling.
73% of people only trust reviews written in the last month. That means a charity with 40 reviews from two years ago has effectively the same credibility as a charity with none. Reviews go stale. The organisations that stay trusted are the ones that generate new reviews consistently, month after month.
The problem is not that your donors would not leave a review. 83% of people asked to leave a review actually do. The problem is that nobody is asking them. Most charities have no system for it, and asking manually is inconsistent and time-consuming for a stretched team.
Your existing reviews get older and less trusted. Donors who found you weigh you against a competitor with fresh, recent reviews, and they choose the one that looks more alive. The credibility gap compounds every single month.
73% of donors only trust reviews from the last month. A profile with 30 reviews from 2022 is less credible than one with 8 reviews from last week. The cost: every day that passes makes your existing reviews worth less.
Top-ranked organisations average 40 to 47 reviews. 68% of people do not trust a rating unless there are enough reviews to back it up. The cost: a donor who finds you with 6 reviews gives their time or money to someone with 40.
83% of people will leave a review if asked. Your donors want to help you. They just need to be asked at the right moment, in the right way. The cost: every supporter who leaves without being asked is a missed review you will never get back.
80% of donors are more likely to choose an organisation that responds to every review. 19% expect a response the same day. The cost: an unanswered review tells every future reader that nobody is paying attention.
The Trust Threshold
Before a donor reads your website, before they look at your programs, before they decide whether to give their time or money, they look at your Google profile. They count the reviews. They check the date of the most recent one. They read what people said.
This happens in under 30 seconds. In those 30 seconds, your review profile either passes or fails the trust threshold. Pass it and they keep reading. Fail it and they are gone, and you will never know they were there.
The threshold is not complicated. You need enough reviews that the rating feels credible. You need recent reviews so the profile feels active. And you need responses so the donor knows there is a real, attentive organisation behind the profile.
How It Works
You provide one contact list. We build the sequence, run it, respond to every review, and report back monthly. Your team does not need to think about it again.
Past donors, volunteers, or service users with a mobile number or email address. Minimum 50 contacts to activate the guarantee. We handle everything from here.
Branded to your organisation, written in plain conversational language. Not a mass marketing email. A personal-feeling message that asks specifically for a Google review and links directly to your profile.
A single follow-up message sent to contacts who received but did not open or act on the first message. Timed and worded to feel like a natural reminder, not a marketing chase.
The review response agent monitors your Google profile daily. Every review, positive or negative, receives a personalised response. Generic templates are not used. Responses are written to reflect your organisation's tone.
As new donors, volunteers, and service users come through your organisation, they are added to the sequence on a fortnightly cycle. The review velocity compounds over time without any additional work from your team.
SMS requests have a significantly higher open and response rate than email alone. We use both channels so more of your contacts see the message and more of them act on it.
We do not use copy-paste templates. Each response is written to match the specific review and your organisation's voice. 80% of donors are more likely to contact an organisation that responds to all reviews.
Getting Started
From audit call to first reviews arriving in your profile, most clients are live within 10 to 14 days.
We review your current Google profile, count existing reviews, check recency, assess competitor profiles, and confirm the contact volume you can provide. You receive a clear picture of where you stand before anything is built.
SMS and email templates written in your voice, uploaded to GoHighLevel, and sent to you for review before anything goes live. You approve the wording. We handle the technical setup. Nothing sends without your sign-off.
Your contact list is loaded, the sequence is activated, and the review response agent goes live. First messages send within 24 hours. Most clients see the first new reviews within seven days of activation.
Monthly 10-minute Loom report: new reviews received, total count, rating movement, and response rate. New contacts added fortnightly. Quarterly review of sequence performance and copy refresh where needed.
Provide your contact list, approve the message templates, and we handle everything else. You review a 10-minute Loom report each month.
Real Results
These are commercial client results. Charity-specific case studies are being built with current clients.
Investment
We keep specific pricing for the audit call because scope depends on your organisation's situation and contact volume. What we can say clearly:
Pricing confirmed on the call. No obligation.
Provided you can supply 50 past contacts with a mobile number or email address, we guarantee a minimum of 15 new verified 5-star Google reviews within 30 days of the sequence going live.
If we do not hit that number, we continue running the sequence until we do, at no additional charge. No vague commitments. A specific number, a specific timeframe, written into the agreement before you sign anything.
If you cannot supply 50 contacts, we adjust the target by agreement before signing so the guarantee remains fair and achievable for your situation.
Book My Free AuditCommon Questions
Book a free 30-minute audit. We review your current Google profile, count your reviews, check their recency, and tell you exactly what it would take to pass the trust threshold your donors are checking.
15 new reviews in 30 days, guaranteed. No lock-in contracts.