For Purpose Digital (ABN: [TO BE CONFIRMED]) is a digital marketing agency based in Mount Egerton, Victoria, Australia. We provide local SEO, Google Business Profile optimisation, Google review generation, Google Ad Grant management, and website SEO audit services to Australian charities and not-for-profit organisations.
This Privacy Policy explains how we collect, use, store, and disclose personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
By using our website at forpurposedigital.com.au or engaging our services, you agree to the collection and use of your information as described in this policy.
We may collect the following types of personal information:
We do not intentionally collect sensitive information as defined under the Privacy Act (such as health information, racial or ethnic origin, or political opinions) unless you voluntarily provide it in the course of describing your organisation's work or your personal connection to a cause. Where sensitive information is provided, we treat it with additional care and use it only for the purpose for which it was provided.
We collect personal information in the following ways:
We collect personal information only by lawful and fair means, and only where it is reasonably necessary for our business functions.
We use your personal information for the following purposes:
We will not use your personal information for any purpose that you would not reasonably expect, and we will not use or disclose it for a secondary purpose without your consent, unless an exception under the Privacy Act applies.
We may disclose your personal information to the following categories of third parties where necessary to provide our services:
We do not sell, rent, or trade your personal information to any third party for marketing or commercial purposes.
We may also disclose your information where required or permitted by law, including to regulators, law enforcement agencies, or courts.
Some of the third-party platforms we use may store or process your personal information outside Australia, including in the United States and other countries. These platforms include GoHighLevel, Google, Loom, and Vercel.
Before disclosing personal information to overseas recipients, we take reasonable steps to ensure they are subject to privacy obligations comparable to the Australian Privacy Principles, either through their own privacy policies, contractual obligations, or applicable law in their jurisdiction.
By using our services, you consent to the transfer of your personal information to these overseas platforms as described in this policy.
We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, or disclosure. These steps include:
No data transmission over the internet is completely secure. While we take reasonable precautions, we cannot guarantee the absolute security of personal information transmitted to or from our website.
We retain personal information for as long as it is needed for the purposes for which it was collected, or as required by law. Specifically:
When personal information is no longer required, we take reasonable steps to destroy or de-identify it securely.
Our website uses Google Analytics 4 to collect information about how visitors use the site. This includes pages visited, time spent on the site, the device and browser used, and the general geographic region of the visitor. This information is aggregated and used to improve the site.
Google Analytics 4 uses cookies. A cookie is a small text file placed on your device by a website. You can disable cookies through your browser settings, though this may affect the functionality of some websites.
Our website does not use advertising cookies or remarketing pixels. We do not run paid advertising on our own website.
For more information about how Google collects and uses data from Google Analytics, see Google's Privacy Policy.
We may send you service-related communications including monthly reports, quarterly call invitations, invoices, and updates about our services. These are not marketing communications and are part of your service agreement with us.
We may also send you information about new services or resources that we believe may be relevant to your organisation, where you have consented to receive such communications or where we have a legitimate interest in doing so under the Spam Act 2003 (Cth).
You can opt out of marketing communications at any time by:
Opting out of marketing communications will not affect our ability to send you service-related communications necessary for the delivery of your services.
Under the Australian Privacy Act, you have the right to:
To make an access or correction request, please contact us using the details in section 13. We will respond within 30 days. In most cases, we will provide access free of charge, though we may charge a reasonable fee for complex requests.
We may decline a request for access or correction in certain circumstances permitted by the Privacy Act, including where providing access would be unlawful or unreasonably affect the privacy of another individual. If we decline, we will tell you why in writing.
If you believe we have handled your personal information in a way that breaches the Australian Privacy Principles, please contact us first using the details in section 13. We will investigate and respond within 30 days.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):
For any questions about this policy, to make an access or correction request, or to make a privacy complaint, please contact:
This policy was last updated in May 2026. We may update this policy from time to time. The current version will always be available at forpurposedigital.com.au/privacy-policy.