For Purpose Digital (ABN 42 543 582 827) is Matthew O'Brien trading as For Purpose Digital, a digital marketing consultancy based in Mount Egerton, Victoria, Australia. Services provided include Google Ad Grant management, local SEO, Google Business Profile optimisation, Google review generation, and website SEO audits, delivered to Australian charities and not-for-profit organisations.
This Privacy Policy explains how personal information is collected, used, stored, and disclosed, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
By using the website at forpurposedigital.com.au or engaging For Purpose Digital, you agree to the collection and use of your information as described in this policy.
The following types of personal information may be collected.
Google Analytics 4 does not retain IP addresses. Location is inferred at a regional level and the underlying address is discarded.
For Purpose Digital does not request, collect, store, or use the personal information of a client's service users or participants.
Where a client is a registered NDIS provider, no participant personal information is collected or used for review generation, campaign targeting, audience building, or reporting. Campaign audiences are built from search behaviour and do not use client-supplied personal information.
Sensitive information as defined under the Privacy Act, such as health information, racial or ethnic origin, or political opinions, is not intentionally collected. It may occasionally be provided voluntarily when describing an organisation's work or a personal connection to a cause. Where that happens, it is treated with additional care and used only for the purpose for which it was provided.
Personal information is collected in the following ways.
Personal information is collected only by lawful and fair means, and only where reasonably necessary.
Your personal information is used for the following purposes.
Your personal information will not be used for any purpose you would not reasonably expect. It will not be used or disclosed for a secondary purpose without your consent, unless an exception under the Privacy Act applies.
Personal information may be disclosed to the following third parties where necessary to deliver services.
Accountants, lawyers, and other professional advisers, where necessary for legal or compliance purposes.
Personal information is never sold, rented, or traded to any third party for marketing or commercial purposes.
Information may also be disclosed where required or permitted by law, including to regulators, law enforcement agencies, or courts.
On request, For Purpose Digital will provide a client with a written list of the platforms used in their engagement, the data each holds, and where each stores it.
Where a platform offers a choice of hosting region, an Australian region is selected. The website, its forms, and its lead capture are hosted in Australia.
Some platforms do not offer an Australian region. Where that is the case, the personal information passed to that platform is limited to what the service requires.
Current data locations are as follows.
| Platform | Where data is processed |
|---|---|
| Vercel, website and forms | Australia, Sydney region |
| Make.com, automation | European Union |
| Google, advertising, analytics, and email | Multiple countries, including the United States |
| Twilio, SMS | May include processing outside Australia |
| Loom, video reports | United States |
Before disclosing personal information to overseas recipients, reasonable steps are taken to satisfy that they handle personal information in a manner consistent with the Australian Privacy Principles, through their own privacy commitments, contractual obligations, or the law of their jurisdiction.
Where you require that specific categories of personal information remain in Australia, raise this in writing before an engagement begins. For Purpose Digital will confirm in writing whether the services can be delivered on that basis.
Reasonable steps are taken to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. These include:
No transmission of data over the internet is completely secure. While reasonable precautions are taken, the absolute security of personal information transmitted to or from the website cannot be guaranteed.
Where For Purpose Digital becomes aware of unauthorised access to, unauthorised disclosure of, or loss of personal information it holds or controls, affected clients are notified in writing within 72 hours.
That notice describes the information involved, the circumstances, and the steps taken in response. For Purpose Digital will cooperate with a client's own assessment of the incident, including any assessment required under the Notifiable Data Breaches scheme in Part IIIC of the Privacy Act 1988 (Cth).
Where an eligible data breach occurs, notification is made to the Office of the Australian Information Commissioner and to affected individuals as required by that scheme.
Personal information is retained for as long as it is needed for the purpose it was collected, or as required by law.
When personal information is no longer required, reasonable steps are taken to destroy or de-identify it securely.
The website uses Google Analytics 4 to collect information about how visitors use the site. This includes pages visited, time spent on the site, the device and browser used, and the general geographic region of the visitor. This information is aggregated and used to improve the site.
Google Analytics 4 uses cookies. A cookie is a small text file placed on your device by a website. Cookies can be disabled through your browser settings, though this may affect the functionality of some websites.
The website does not use advertising cookies or remarketing pixels, and does not run paid advertising to itself.
For more information about how Google collects and uses Analytics data, see Google's Privacy Policy.
Service-related communications, including reports, review meeting invitations, invoices, and updates about your engagement, form part of the service agreement between you and For Purpose Digital.
Separately, marketing communications about services, resources, or sector information may be sent where you have given express consent, or where consent can reasonably be inferred under the Spam Act 2003 (Cth). Consent can reasonably be inferred where you have provided your contact details in the course of an enquiry about the services offered.
Every marketing communication includes a functional unsubscribe facility. You can opt out at any time by:
Opting out of marketing communications does not affect service-related communications necessary for the delivery of your services.
Under the Privacy Act you have the right to:
To make an access or correction request, use the details in section 13. A response will be provided within 30 days. Access is provided free of charge in most cases, though a reasonable fee may apply to complex requests.
A request for access or correction may be declined in circumstances permitted by the Privacy Act, including where providing access would be unlawful or would unreasonably affect the privacy of another individual. Where a request is declined, written reasons will be given.
If you believe your personal information has been handled in a way that breaches the Australian Privacy Principles, make contact first using the details in section 13. The complaint will be investigated and a response provided within 30 days.
If you are not satisfied with that response, you may lodge a complaint with the Office of the Australian Information Commissioner:
For any question about this policy, to make an access or correction request, or to make a privacy complaint, contact:
This policy was last updated in July 2026. It may be updated from time to time. The current version is always available at forpurposedigital.com.au/privacy-policy.